NALED is the National Alliance for Local Economic Development, a non-profit organization in Serbia. It collaborates with businesses, local governments, and civil society to improve living and working conditions. NALED offers support through projects like Better Way for cashless payments and StarTech for digital transformation of SMEs. Their target audience includes entrepreneurs, small businesses, and local leaders. The unique selling proposition is their role as a key partner to the Serbian government in defining regulatory priorities, providing a platform for public-private collaboration and economic development initiatives.