Namaste Credit is a fintech company based in Bengaluru, India, founded in 2014. It offers a B2B loan marketplace connecting borrowers and lenders, leveraging AI for efficient credit processes. Their services include iCAM (a digital customer onboarding platform) and Loan Hub (a marketplace for seamless loan processing). The target audience is MSMEs (Micro, Small, and Medium Enterprises). The unique selling proposition is the use of AI and a large network of channel partners to streamline the lending process, providing transparency and efficiency. This approach democratizes SME lending by connecting multiple lenders with borrowers through a secure platform[1][2][4].