The National Association of Insurance Commissioners (NAIC) is a nonprofit organization that sets standards and best practices for the U.S. insurance industry. It supports state insurance regulators in coordinating regulation across states and provides resources to consumers. Services include model laws, financial reporting standards, and consumer education. The target audience includes insurance regulators, consumers, and insurance companies. The NAIC's unique selling proposition is its role in promoting uniformity and consumer protection in a state-based regulatory environment, facilitating compliance for multistate insurers and ensuring fair markets. It acts as a liaison between regulators, consumers, and insurers.