The National Association of Student Money Advisers (NASMA) is a UK-based professional membership association dedicated to supporting student money advisers. NASMA offers training and development events, regional meetings, and access to a mail-base forum for sharing best practices. Their services aim to enhance members' skills in providing financial advice to students. The target audience includes professionals in further and higher education. NASMA's unique selling proposition is its role as the leading authority on student financial advice, providing a comprehensive support network and influencing national student finance policies. NASMA is also a registered charity working to relieve student poverty[1][3][4].