National Corporation for Tourism & Hotels (NCTH) is a UAE-based company dedicated to promoting Abu Dhabi as a tourism destination. It offers services through five divisions: Hotels, Retail, Catering, Transportation, and Holding. NCTH manages upscale hotels like Danat Hotels & Resorts and owns properties such as the Abu Dhabi Inter-Continental Hotel. Their target audience includes both local and international travelers. The unique selling proposition is the combination of luxury accommodations with traditional Arab hospitality, enhancing the guest experience in Abu Dhabi.