The National Federation of SubPostmasters (NFSP) is a UK-based membership organization representing subpostmasters. It offers support, resources, advice, and advocacy to help postmasters succeed. Services include practical retail support, expert advice, and assistance with buying or setting up post offices. The target audience is subpostmasters, who are self-employed agents of Post Office Ltd. The unique selling proposition is its role as the official representative body for subpostmasters, providing free membership and support funded by Post Office Ltd, allowing it to advocate for members' interests while navigating challenges like the Horizon IT scandal[1][2][3].