The National Gallery of Ireland is a public art museum housing Ireland's national collection of Irish and European art. It offers free admission to its permanent collection, guided tours, and various events. Services include exhibitions, educational programs, a cafe, and a shop. The target audience is art enthusiasts, families, and tourists. The unique selling proposition is its extensive collection of Irish and European art, including works by renowned artists like Caravaggio and Rembrandt, and its commitment to accessibility and community engagement through free admission and educational activities[1][2][3].