National Life Group is a life insurance company offering life insurance, annuities, and investment products to individuals, families, and businesses. Their services include retirement planning, estate conservation, and business planning solutions[1][3]. The company targets the middle market, focusing on Main Street rather than Wall Street[5]. Their unique selling proposition is their commitment to community and customer stability, with a mission to "Do good. Be good. Make good"[5]. They also provide living benefits, allowing policyholders to use their insurance without needing to die[5].