The National Payroll Institute (NPI), formerly the Canadian Payroll Association, is a professional association for payroll professionals in Canada. It offers certifications like Payroll Compliance Professional (PCP) and Payroll Leadership Professional (PLP), along with professional development seminars and networking events. The NPI advocates for payroll professionals and influences legislation to streamline payroll processes. Its target audience includes payroll professionals and employers. The unique selling proposition is setting standards for payroll excellence through education and advocacy, ensuring compliance with over 200 legislative requirements, and supporting the financial health of businesses and employees[1][3].