Nationwide Super is a multi-industry superannuation fund launched in 1987, focusing on small businesses and individuals across various industries. They offer two main products: Nationwide Super Employer for employees and Nationwide Super Personal for the general public. Services include a range of investment options, insurance, and retirement planning tools like GoalTracker. Their target audience is small business owners and employees. The unique selling proposition is personalized service and simple, accessible products tailored to small businesses, making them the "Small Business Super Business" in Australia[1][3].