NatWest Group is a British banking and insurance holding company offering personal, business, private, investment banking, insurance, and corporate finance services. Its brands include NatWest, Royal Bank of Scotland, and Coutts. The group targets personal, business, and institutional clients across the UK and internationally. Its unique selling proposition lies in its comprehensive range of financial services under well-established brands, providing integrated solutions for diverse customer needs. NatWest Group's rebranding and strategic acquisitions, such as Sainsbury's Bank, enhance its market presence and customer base.