NatWest Rooster Money offers a prepaid debit card and pocket money app for kids aged 6-17, focusing on financial education. The platform includes a chore manager and allows parents to track spending. It provides features like Apple Pay and Google Pay integration, and a virtual game to teach financial literacy. The target audience is families with children in this age range. The unique selling proposition is its comprehensive approach to teaching financial skills through interactive tools and real-world spending experiences. The service is part of NatWest's strategy to enhance financial management for families[1][2][3][5].