Neighborhood Health Plan of Rhode Island (NHPRI) is a not-for-profit health insurance provider. It offers a range of health plans, including HMOs, through Rhode Island's Health Benefits Exchange, HealthSource RI. Services include medical, prescription drug, and behavioral health benefits. The target audience is individuals and small employers in Rhode Island. NHPRI's unique selling proposition is its extensive network of local providers and community health centers, offering personalized care and support through a network of contracted providers, emphasizing preventive care and member engagement[1].