Neilson Financial Services is a global life insurance provider founded in 2012, based in Slough, England. They offer a range of life insurance products directly to consumers through various channels, including online and offline platforms, and partnerships with corporate entities[1][2]. Their target audience is primarily individual consumers seeking financial protection. The company's unique selling proposition lies in its accessible and customer-focused approach, combining digital services with expert human guidance, ensuring that customers receive the protection they need[2][3]. Neilson has partnered with LifeSearch to enhance customer support and advice[1].