NeoGrowth Credit Pvt. Ltd is a fintech company specializing in SME lending, leveraging digital payments to serve underserved micro, small, and medium-sized enterprises. They offer quick, hassle-free loans with daily repayment options, catering to over 65 business segments. Their target audience includes consumer-facing, retail-oriented MSMEs often denied credit by traditional lenders. The unique selling proposition is their innovative underwriting process, which assesses creditworthiness based on merchant cash flows, enabling them to serve "thin file" customers without traditional collateral requirements[1][3][4].