Nest Pensions is a UK-based, award-winning workplace pension scheme, established by the government in 2010 to facilitate automatic enrolment. It offers a trust-based defined contribution pension, managed by Nest Corporation on a not-for-profit basis. Services include retirement savings management with various investment options. The target audience is UK employers and employees. Unique Selling Proposition (USP): Nest's public service obligation ensures it accepts any employer, regardless of profitability, providing accessible retirement savings for millions. It focuses on delivering value for money and strong risk-adjusted returns[1][3][4].