nesto is a Canadian fintech company and digital mortgage brokerage based in Montreal. It offers online mortgage services, allowing users to compare and secure competitive rates. The platform automates parts of the mortgage application and underwriting process, providing a streamlined experience. Target Audience: Homebuyers and those renewing or refinancing mortgages. Unique Selling Proposition (USP): nesto guarantees low mortgage rates upfront and provides unbiased advice from over 300 mortgage experts, offering a 150-day rate hold, which is the longest in Canada. This combination of competitive rates and expert guidance sets nesto apart in the mortgage market[1][2].