Network Rail Ltd operates and maintains railway infrastructure in the UK, including tracks, signals, and stations. They provide track access, maintenance, and consultancy services to train operators. Their target audience includes passengers, freight users, and train operators. Network Rail's unique selling proposition is its focus on passenger-centric services, offering efficient and dependable infrastructure management through a decentralized regional structure. This approach enhances responsiveness to local needs, making them a leader in the rail industry[1][2][3].