New Day Foundation for Families is a non-profit organization based in Michigan, providing financial and emotional support to families affected by cancer. They offer financial assistance for living expenses, free professional counseling, and financial navigation services to alleviate financial toxicity, a common barrier to cancer treatment[1][2][3]. Their target audience includes families with pediatric or adult cancer patients in active treatment, particularly those experiencing financial hardship due to a cancer diagnosis[2]. Their unique selling proposition is their comprehensive approach to addressing financial and emotional burdens associated with cancer, making them a leader in cancer care support in Michigan[3].