New Story is a non-profit organization that provides affordable housing solutions to vulnerable families in Latin America. They empower families to buy land, secure home financing, and build generational wealth through market-based solutions. Their services include developing affordable land, unlocking home financing, and innovating housing products. The target audience is low-income families in Latin America. The unique selling proposition is their use of technology, such as 3D printing, and a transparency-first model that ensures 100% of donations go directly to those in need, while operating costs are covered by a separate group of donors[1][2][3].