The New West End Company is a business partnership of 600 UK and international retailers, restaurateurs, hoteliers, galleries, and property owners in London's West End. They provide insights and performance data for the area, focusing on sustainability and net-zero carbon goals. Their target audience includes businesses and stakeholders in the West End. The unique selling proposition is their collaborative approach to enhancing the district's economic and environmental sustainability, offering a unified voice for members across 80 streets, anchored by Bond Street, Oxford Street, and Regent Street[1][2][3].