NEW YORKER is a multinational clothing retailer headquartered in Braunschweig, Germany. It operates over 1,150 stores across 47 countries, offering contemporary fashion apparel and accessories. The company targets young adults and fashion-conscious consumers, encouraging self-expression and individuality. NEW YORKER's unique selling proposition lies in its ability to provide trendy, affordable clothing while fostering a creative and inspiring work environment. Its mission is to empower customers to be themselves, experiment, and reinvent their style continuously[1][4].