The New Zealand Ministry of Foreign Affairs and Trade (MFAT) advises the government on foreign and trade policy, promoting New Zealand's interests globally. Services include diplomatic relations, trade negotiations, and aid programs, particularly in the Pacific. The target audience is New Zealanders and international partners. MFAT's unique selling proposition is its commitment to building a safer, more prosperous, and sustainable future for New Zealanders through strong international relationships and trade opportunities, while integrating Maori values into its foreign policy framework[1][2][3].