The New Zealand Story Group promotes Brand New Zealand globally by creating consistent narratives about the country's values and offerings. They provide tools and resources for exporters and government agencies to enhance New Zealand's reputation and leverage its brand value. Their target audience includes international businesses and consumers. The unique selling proposition is rooted in core values like Kaitiaki (stewardship), Integrity, and Resourcefulness, which highlight New Zealand's innovative and responsible approach to business and environmental stewardship[1][2][3]. Services include consultancy, sector engagement, and major event support to amplify New Zealand's story worldwide[3].