Newbury Building Society is a mutual organization established in 1856, offering mortgages and savings products. It serves over 76,000 members across Berkshire, Hampshire, and Oxfordshire through ten branches. Services include a range of mortgage options, such as self-build and shared ownership, and various savings products. The target audience is local communities seeking personalized financial services. The unique selling proposition is its mutual structure, allowing members to influence operations and benefit from community-focused initiatives, such as financial education and charity partnerships[1][3][5].