NewDay is a UK-based financial services company specializing in consumer credit products. They offer instalment finance, Buy Now Pay Later (BNPL), 0% finance, and carded and digital revolving credit, partnering with major brands. NewDay serves around 4 million customers, focusing on responsible lending and exceptional customer service. Their unique selling proposition is their proprietary credit decisioning capability and scalable digital platform, allowing them to responsibly approve more customers. Their target audience includes individuals seeking various credit options and merchants looking for a reliable credit partner.