Newhotel Software specializes in designing and developing integrated software solutions for hotel management businesses. Their flagship product is the Cloud PMS, a comprehensive cloud-based property management system. Services include business intelligence, web sales, and marketing solutions. The target audience is hotels of all sizes globally, with operations in over 64 countries. The unique selling proposition is the integration of real-time market data through partnerships like Lybra's Assistant RMS, allowing hotels to optimize bookings and revenue without additional technical complexities. This integration offers a hands-free management experience, setting Newhotel apart in the hotel software market[1][3].