Next Agency, based in Milan, is a PR and communication agency founded by Leila Palermo in 1995. It specializes in incubating and accelerating fashion startups and repositioning established brands through digital PR, web marketing, image consulting, and event planning[1][3]. The agency fosters strong brand-media relationships, leveraging storytelling and strategic project management[3][4]. Its target audience includes emerging and established fashion brands. The unique selling proposition is its ability to adapt to evolving market trends and create tailored strategies for clients, combining fashion, design, and art expertise[1][3].