Next Gen Personal Finance (NGPF) is a nonprofit organization that enhances financial literacy among students and young adults. It offers free, up-to-date curriculum, professional development, and advocacy resources for educators. NGPF's services include comprehensive courses on budgeting, saving, investing, debt management, and retirement planning. The target audience is middle and high school students, reaching over 2 million through 43,000 educators. The unique selling proposition is providing accessible, engaging financial education to ensure all high school students graduate with essential financial skills by 2030, making it a leader in promoting financial literacy nationwide.