NFP, an Aon company in Canada, is a consultative advisory firm offering services in property and casualty brokerage, benefits consulting, wealth management, and retirement planning. They help companies and individuals address significant risk, workforce, wealth, and retirement challenges through tailored solutions. Their target audience includes businesses and individuals seeking comprehensive risk management and financial planning. The unique selling proposition is their "independent and connected" approach, leveraging Aon's global resources while maintaining local expertise, providing a people-first approach focused on client success and well-being[1][2][5].