nib New Zealand provides health and medical insurance to individuals and employers, offering a range of products including international health, travel health, student, group, life, disability, and warzone insurance plans[3]. Their target audience includes Kiwis and local businesses seeking affordable and easy-to-use insurance solutions[1]. The unique selling proposition is their "keep it simple" philosophy, focusing on accessible and valuable health insurance[5]. Additionally, nib supports health initiatives and partners with organizations to promote healthy lifestyles, enhancing their commitment to community well-being[1].