The Nice Cote d'Azur Metropolitan Convention and Visitors Bureau promotes the Nice Cote d'Azur destination and its partners in France and abroad in the business and leisure tourism sector. It markets tourist services such as the French Riviera Pass (a card that gives free access to the main tourist sites in Nice and its surroundings). It also has the role of developing the image of the Nice Cote d'Azur destination in line with the Metropole's territorial branding strategy, the aim is to consolidate the Nice Cote d'Azur's position within the tourism industry nationally and internationally.