Nieuw Vaarwater is a foundation that helps Rotterdam residents manage financial issues, aiming to make everyone financially strong. They offer free debt assistance, budget management, and financial advice tailored to individual needs. Their target audience includes families and individuals facing financial difficulties, particularly those affected by life-changing events. The unique selling proposition is their personalized approach and free services, including helping families become debt-free within six months. They also collaborate with other foundations to pay off debts for eligible families, enhancing their mission to support financial stability[1][2][3].