Ninja Theory is a UK-based video game development company known for creating immersive and emotionally charged experiences. They specialize in developing action-adventure games like Hellblade: Senua's Sacrifice and DmC: Devil May Cry. Their services include game development, performance capture, and collaboration with artists from various industries. The target audience is gamers seeking deep storytelling and engaging gameplay. The unique selling proposition (USP) is their focus on emotional storytelling and innovative use of performance capture technology, which sets them apart in the gaming industry[1][3].