Niva Bupa Health Insurance, formerly Max Bupa, offers a wide range of health insurance plans tailored for individuals, families, and senior citizens. Their services include cashless claim processing at over 10,000 network hospitals, 24/7 customer support, and wellness benefits. The target audience is diverse, covering various age groups and family structures. The unique selling proposition (USP) is their fast claim processing, typically within 30 minutes, and a high renewal rate of 93%, emphasizing customer satisfaction and seamless healthcare access[1][2][3].