NLCU is a full-service financial institution and the largest credit union in Newfoundland and Labrador. It offers a wide range of services including banking, loans, mortgages, insurance, financial planning, and investment solutions[1][2]. NLCU serves over 20,000 residents, focusing on personal and business finances[2]. Their unique selling proposition is personalized service tailored to local needs, with a strong community focus[2]. Targeting both individuals and businesses, NLCU provides competitive rates and exclusive member discounts through partnerships like The Co-operators for insurance[4].