Noqood Holding is a financial services company focused on providing non-banking financial solutions and innovative digital products. It operates through subsidiaries like Kash Now, which offers instant payment services and over 12 financial services from a single platform. Noqood targets both consumers and small to medium enterprises (SMEs), aiming to enhance financial inclusion and digital transformation. The company's unique selling proposition is its commitment to supporting SMEs, which are crucial to the Egyptian economy, by offering tailored financial solutions and services. Noqood Holding also plans to launch Noqood Finance to further support SMEs.