North Ayrshire Council is a local government authority providing services to residents, businesses, and visitors in North Ayrshire, Scotland. Services include housing, council tax, benefits, waste management, and education. The council focuses on economic recovery, community wealth building, and environmental sustainability. Its target audience is the local community. The unique selling proposition (USP) is its commitment to inclusive and green economic recovery through initiatives like the Community Wealth Building model and the Ayrshire Growth Deal, aiming to create a sustainable and equitable economy for the region.