The North East Automotive Alliance (NEAA) is a collaborative, industry-led automotive cluster supporting the North East of England's automotive sector. It offers services in networking, business resilience, skills, innovation, and trade & investment to enhance regional competitiveness. The NEAA targets automotive businesses, focusing on car manufacturing, component production, and electrification technologies. Its unique selling proposition is being the largest UK automotive cluster, fostering growth and innovation in the region, positioning it as a global automotive hub[1][2][4].