It appears there might be confusion with the company name and URLs provided. However, based on the information available: - Northbridge (from the search results) refers to different companies: - NorthBridge (real estate) acquires and modernizes small-to-mid-sized infill logistics industrial properties near dense population centers, focusing on e-commerce supply chains[1]. - The Northbridge Companies (senior living) provides full-service senior living, specializing in assisted living and memory care, focusing on quality care and individualized wellness[3][5]. - HB Group Insurance Management is mentioned in a LinkedIn URL but not directly related to Northbridge. It is an insurance company based in Mississauga, ON[2]. - Coseco.ca is not directly linked to Northbridge in the search results. Unique Selling Proposition (USP) for Northbridge Companies in senior living is their individualized approach to wellness and dedicated memory care programs like Avita[5].