Northern Arc Capital is a diversified financial services platform catering to under-served households and businesses in India. It offers services through lending, placements, and investments, focusing on sectors like MSME, microfinance, consumer finance, vehicle finance, affordable housing, and agriculture. The company uses a proprietary digital stack to provide efficient financing solutions. Its unique selling proposition is its ability to connect under-served segments with debt capital through innovative technology platforms like Nimbus and Altifi. The target audience includes underbanked households and businesses across India.