NorthStandard is a marine mutual liability insurer formed by the merger of the North of England P&I Association and the Standard Club in 2023. It provides Protection and Indemnity (P&I), Freight Demurrage and Defence (FD&D), War Risks, and Ancillary Insurance services to shipowners and charterers worldwide. The target audience includes global shipping operators. The unique selling proposition is its comprehensive insurance coverage and loss prevention services, offering a one-stop solution for maritime risk management. NorthStandard is recognized for its strong global presence and 'A' rating from S&P[2][5].