Novata is a public benefit corporation that provides a technology platform for Environmental, Social, and Governance (ESG) data management in the private markets. It offers tools for data collection, benchmarking, and reporting, helping companies navigate ESG complexities. Novata's target audience includes private equity firms, venture capital, and limited partners. Its unique selling proposition is a vetted ESG reporting framework built around critical metrics, providing a neutral and flexible platform for consistent reporting. Backed by prominent investors like Ford Foundation and Microsoft, Novata aims to promote sustainable and inclusive capitalism[1][2][3].