Novation Credit Union is a member-owned, not-for-profit financial cooperative offering a full suite of financial services, including checking, savings, loans, mortgages, and financial planning through Novation Wealth Management. Their target audience includes employees of 3M and surrounding communities in Minnesota. The unique selling proposition is their commitment to returning success to members through attractive rates and minimal fees, along with personalized service and extensive access to fee-free ATMs. This approach emphasizes community support and financial wellness for its members.