now:pensions is a UK-based workplace pension provider, offering straightforward and high-quality pension schemes. They specialize in auto-enrolment services, making it easy for businesses to comply with pension regulations. Their target audience includes employers, employees, and payroll bureaus across various industries. The unique selling proposition is their simple approach to pensions, combined with comprehensive support and statutory member communications management. They aim to create a fairer pension system, campaigning for change to benefit all pension savers[1][2][3].