NRECA (National Rural Electric Cooperative Association) is a non-profit organization that represents over 900 electric cooperatives in the U.S., serving 40 million people. It promotes, supports, and protects the interests of these cooperatives, offering services like lobbying, training, and research. NRECA's target audience includes rural communities and consumer-members of electric cooperatives. Its unique selling proposition is providing affordable, reliable, and community-driven electric services, emphasizing local ownership and community involvement. NRECA also supports global rural electrification initiatives.