NRW.Global Business is the trade and investment agency of North Rhine-Westphalia, supporting companies in investment projects and international market expansion. They offer services such as market research, networking events, trade fair participation, and delegation trips to facilitate global growth. Their target audience includes businesses in NRW seeking international expansion and foreign companies interested in investing in the region. The unique selling proposition is their comprehensive support system, combining local expertise with global networks to facilitate successful international business ventures. This enables companies to leverage NRW's strategic location and economic strength for global success.