Nstart offers debt consolidation solutions, helping high-risk borrowers in Norway and Sweden by consolidating loans into a single lower-priced unsecured loan. They use AI-powered risk analytics to predict repayment ability, improving financial inclusion and stability. Their unique selling proposition is providing a sustainable debt solution that transforms high-risk customers into low-risk ones, offering clear payment demands and rewards for good behavior. The target audience is individuals with high debt burdens, aiming to reduce costs and enhance creditworthiness[3].