NTT DATA Payment Services India, formerly Atom Technologies, is a leading digital payment service provider. They offer a wide range of services including online payment gateways, card swipe machines, IVR, and mobile applications, catering to over 6 million merchants. Their target audience includes e-commerce, retailers, travel agencies, and financial institutions. The unique selling proposition is their comprehensive 360-degree payment solutions with over 100 payment options, ensuring secure and seamless transactions through PCI DSS 3.2.1V compliance and 256-bit encryption[1][2][3].