Nubank is a leading digital bank and fintech company based in Brazil, offering services like credit cards, digital payment accounts, personal loans, and investments. It targets individuals and SMEs, focusing on financial inclusion and customer-centricity. Nubank's unique selling proposition is its fully digital model, eliminating traditional banking inefficiencies and fees, providing a seamless user experience through mobile apps. This approach has made it a beacon for financial innovation in Latin America, attracting over 99 million customers across Brazil, Mexico, and Colombia[1][3][5].